Tips for Creating Unboxing Videos with Your Phone

How do you get started making unboxing videos? In this article, we go over the Top 5 tips for creating an unboxing video with your phone:

1. CHOOSE A PRODUCT AND AN UNBOXING NICHE
2. USE THE RIGHT UNBOXING PHONE SET-UP
3. SHOW THE PRODUCT CLEARLY AND IT'S FEATURES
4. CONNECT TO YOUR AUDIENCE
5. GIVE YOUR HONEST OPINION

WHAT IS AN UNBOXING VIDEO?

An unboxing video is where you record opening a product for review and testing purposes. Creating a first look unboxing video creates an experience for your audience where they are experiencing the product the first time with you.

 

WHY DO PEOPLE WATCH UNBOXING VIDEOS?

Unboxing videos are popular to watch so people can get a first-hand experience of a product they may be considering purchasing. This is also an opportunity for viewers to consider a product for a Brand they were not aware of before.

 

TOP 5 TIPS FOR CREATING AN UNBOXING VIDEO WITH YOUR PHONE:

1. CHOOSE AN UNBOXING NICHE/ TYPE OF PRODUCTS

Create a theme around the type of products you unbox and how those products can be applied to certain audiences. Who are you and how are you connected to the products you are unboxing? What is great about unboxing videos is anyone can make them and anyone can relate to your experiences.

 

Are you a parent? Then maybe your niche is anything to do with your family, children, and your life with your family. Toys, clothes, snacks, and anything that makes a parent’s life easier. That type of connection to a product will make your content trustworthy and relatable.

2. USE THE RIGHT UNBOXING PHONE SET-UP

How to get the right unboxing phone set-up:

With unboxing videos it is important that you are able to record with your hands free to test and open the product. An overhead mount makes it easy to capture a unique video that is your point of view as you are opening the product. Your audience will get a first-hand view of the packaging, and unboxing letting them be in the moment and excitement of unboxing a new product.

 

The iBOLT Stream-Cast Creator is a great tool to use for an unboxing setup. It is a phone, tablet, and accessory stand that assembles into over 60 different holding variations. For unboxing videos we suggest this type of set-up where you have an overhead phone holder, an accessory holder for lights or a microphone, and a tablet holder to use a viewfinder.

 

 

This configuration features an overhead shooting angle with your phone and an additional accessory that is connected with the ¼ 20” camera screw adapter that is included. 

It's important to have great lighting on your product without creating a glare blurring out some of the details of the packaging and product. Adding a ring light will light up your subject (the product) and balance the light to reduce reflections.

 

Another configuration is (if you have two recording devices) you can record front-facing video to capture your reaction while the overhead shot is capturing the details of you unboxing the product at the same time.

This set-up uses two smartphone holders (included) and a tablet holder a viewfinder. Applications like Screen mirroring https://screenmirroring.app/ make it easy to share your screen across multiple devices so you can easily view what you are recording on your phone without having to move to view it. This makes recording hands-free and less stressful because you have all angles of recording within your eyesight. 

Click here to view the full iBOLT Stream-Cast line

3. SHOW THE PRODUCT CLEARLY AND ITS FEATURES

Okay, now is what your audience has been waiting for! The “meat and potatoes” of your video! If the product has packaging with details, show the full rotation of the box clearly so people can pause your video and view and details they want to see further.

 

Make sure to NOT cover the product or packaging with your hands as you are unboxing the product. You want to make sure everything will be visible in your video.

 

Unbox the product slowly and share your initial thoughts on the packaging. Does the packaging have a great design? Is it difficult to open? This will tell your audience what to expect when they are opening it.

 

Once the product is open, clearly show all the contents on the box. If the product has assembly required, show how to assemble the product. Giving details on the difficultly of assembling the product and the time it took to put together is valuable information for someone considering the product.

 

Check the packaging and instructions to see if there are any product features that may be of interest to your audience. These features are probably why someone is watching an unboxing video of that product. They want to see the features in use and in a lifestyle setting. Go through and so each of the product features and how you will use them in your life.

 

4. CONNECT TO YOUR AUDIENCE

Share your experiences with your audience and why you purchased the product. Is the product solving a problem? Is it just something cool to add to your collection? Why are you excited to unbox this product? Sharing your experiences and your initial thought before opening the product will give the audience time to connect with you and relate to the need of the product.

 

Don’t take too long though! People are there to see the product unboxed and how the product is used. If you take too long talking about yourself, you may lose your audience that is there just to see the product. Keep it concise and but personal so it keeps your audience connected to your content.

 

5. GIVE YOUR HONEST OPINION 

Now is the time for honesty. Ask yourself the following questions and see how you can apply your answers to your video: 

 

• What do you really think of the product? 
• What are the product's pros and cons?
• Will you be using the product after this video? 
• What feature did you like the most?
• What feature may have disappointed you?
• Would you purchase the product again? 
• Would you purchase the product as a gift?
• How easy is it to use the product?
• Does the product have suggested age restrictions? 
• Can anyone use the product?

 

At the end of the video, it's your time to reflect on what you liked and disliked about the product. Be open and honest. If you love the product great! But if there are things the product can improve on now is the time to address them.

 

Making a pro and cons list of the product will make your opinion on the product easier to absorb. Provide details on why you think those are the pros and cons of the product.

NOW YOU ARE READY TO SHARE YOUR VOICE

Once you have your product niche in mind, and you have laid out your talking points for your video, it is now time to start to create. Remember the value of an unboxing video is for your audience to experience the product and its features in an honest way. Show all the pros and cons of the product as you see fit. 

Focus on the product features and how you will be using them in your daily life to make your content relatable to your audience. Stick to a niche or a product category that connects to your personally to gain an audience in the specific niche. Creators that add value to that niche will be sought after as the experts in the product category.

 

And lastly, remember, anyone can be an unboxing creator!